AT&T Donations Program
AT&T and Special Olympics have announced the launch of a new cause-related marketing initiative to support the organization and its mission to provide year-round sports training and athletic competition for children and adults with intellectual disabilities.
As part of this initiative, AT&T will make a donation to Special Olympics in the amount of $40 for each online purchase made on eligible AT&T products and services through our partnership micro site, www.att.com/specialolympics. The donations program runs from May 9, 2011 through February 29, 2012.
“Special Olympics makes a tremendous difference in the lives of thousands of athletes and their families,” said David Christopher, Chief Marketing Officer, AT&T Mobility and Consumer Markets. “AT&T is proud to be a sponsor and supporter of Special Olympics’ mission, and with the help of customers and supporters, we are excited to assist the organization as it transforms communities with programs that drive acceptance, inclusion and respect.”
AT&T is also deeply committed to enriching and strengthening diverse communities and has a long history of supporting Special Olympics efforts. By sharing unique moments with Special Olympics athletes and teams, while at the same time raising funds for the organization, AT&T is able to support athletes, their families and communities.
“Thanks to individuals and to unique corporate programs like this new AT&T initiative, we are able to continue to enrich and advance the lives of athletes and their communities,” said Brady Lum, President and Chief Operating Officer, Special Olympics.